FoxNews Losing $568K/Week Over Beck Boycott: Group

The adervtising boycott of a controversial right-wing media personality seems to be working, according to the boycott’s organizers.

OAKLAND, Calif. — The adervtising boycott of a controversial right-wing media personality seems to be working, according to the boycott’s organizers.

“Fox News Channel has consistently claimed they haven’t lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise,” said James Rucker, Executive Director of ColorOfChange.org.

Using industry data, Rucker’s group estimated that half of Beck’s advertising revenue has disappeared since the boycott started a month ago.

That figure comes out to a loss of  $568,000 out of $1,060,000 as 62 national advertisers have dropped their support of Beck’s program.

The boycott started last month when Beck said that President Barack Obama was a “racist” who “has a deep-seated hatred for white people.”

ColorOfChange.org said that to date,  over 180,000 people have signed its boycott petition.

“It’s clear that we are making an impact at Fox News Channel – data that we have for last week shows that Beck’s top three advertisers were Beachbody (creator of P90X Exercise Equipment), Egg Genie and Telebrands (creator of Jupiter Jack),” said Rucker.

ColorOfChange.org bills itself as the largest African-American online political organization in the country with over 600,000 members.

September 2009
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