Iconoclast Changing ‘Flip Pages’ To Monthly

The Lone Star Iconoclast has immediately begun publishing its virtual hard-copy — or “flip pages” — monthly, according to W. Leon Smith, publisher, who also noted that material previously appearing weekly in the flip pages will be regularly — most often daily — published on the “html website.”

 CLIFTON, Texas — The Lone Star Iconoclast has immediately begun publishing its virtual hard-copy — or “flip pages” — monthly, according to W. Leon Smith, publisher, who also noted that material previously appearing weekly in the flip pages will be regularly — most often daily — published on the “html website.”

“The closest-to-date articles and columns will appear the first Wednesday of each month in the flip page edition,” said Smith.

This change, said Smith, “has caused us to alter our advertising rate schedule downward, which should be beneficial to enterprises wanting a national or international marketing opportunity,” he said. “Since our banners are daily and our rates have dropped somewhat to accommodate a monthly instead of a weekly flip page edition, it is very inexpensive to advertise in the Iconoclast. Advertising support is critical to our survival, so we hope that anyone wanting to reach out into our market and expand theirs will give it a try. I do know that advertisers have gotten results.”

In November 2009, Smith sold The Clifton Record, a weekly newspaper he had managed for about 30 years. It was here that the headquarters of the Iconoclast had been located, sharing some of the staff with the Record.

“We are still in the process of moving the Iconoclast office,” said Smith, “and re-instituting a workable system, mainly the latter. It is in an old house, so we’ve been dealing with important things like plumbing problems and cold north winds coming through the woodwork.”

Since the office telephone is not currently manned 24/7 due to a reduced staff, Smith urges the public to contact him by e-mail at . The new physical/mailing address is 1503 W. 11th St., Clifton, TX 76634, and the telephone number is 254-675-3634.

“I’m currently away from the desk and the office a lot, so I might miss your call,” said Smith.”I don’t have an answering machine, mainly because I think it somewhat undignified for people to be forced to talk to machines and wander aimlessly through menus. I realize that this is a hang-up that associates say I need to get over. I tell them that, “yeah, I generally ‘hang up’ when I get a machine…unless I am simply forced to be led to telephone limbo slaughter.”

“But some callers consider an answering machine a virtue,” Smith admitted, “so we are contemplating breaking the budget to get one. The trouble is: I would have to learn how to operate it.”